PENGARUH REVIEW PRODUK DAN KUALITAS PRODUK TERHADAP MINAT BELI PRODUK SKINCARE SKINTIFIC PADA MAHASISWA KAMPUS II BANJARBARU UNIVERSITAS ACHMAD YANI BANJARMASIN
Keywords:
Reviews Quality Purchase Intention SkincareAbstract
The purpose of this research is to determine, analyze, and prove the partial effect of product reviews on purchase intention, the partial effect of product quality on purchase intention, and the simultaneous effect of product reviews and product quality on the purchase intention of Skintific skincare products among students at Campus II Banjarbaru, Universitas Achmad Yani Banjarmasin. The research variables are divided into three variables: product reviews (X1), product quality (X2), and purchase intention (Y). The type of research is quanti¬tative descriptive analysis. Data collection techniques include observation, interviews, literature review and dis¬tributing questionnaires. The population in this study consists of 87 students, with a sample size of 71 students. The analysis technique in this research uses multiple linear regression method. The results of the multiple linear regression are Y = 2.019 + 0.055 X1 + 0.740 X2 + e. Product reviews have no partial effect on purchase inten¬tion, as t-count < t-table, which is 0.380 < 1.994, and the significance value is 0.705. Product quality has a par¬tial effect on purchase intention, as t-count > t-table, which is 9.880 > 1.994, and the significance value is 0.000. Product reviews and product quality have a simultaneous effect on purchase intention, as F-count > F-table, which is 79.107 > 3.13, and the significance probability is < 0.05, which is 0.000. The adjusted R-squared value of 0.691 means that the ability of the Product Review variable (X1) and Product Quality variable (X2) can ex¬plain the Purchase Intention variable (Y) by 69.1%, while the remaining 30.9% is explained by other variables.
Downloads
References
Abubakar, R. (2018). Manajemen Pemasaran. Cv. Alfabeta.
Aditya, W. L. (2019). Terhadap Minat Beli Calon Konsumen Cucu. Jurnal Manajemen Dan Star-Up Bisnis, 4, 360.
Amala, S., Budimansyah, B., & Sanjaya, V. F. (2021). Pengaruh Penggunaan Iklan Dan Citra Merek Terhadap Minat Beli Konsumen Pada Produk Kecantikan Halal Safi Dalam Perspektif Ekonomi Islam (Studi Pada Toko TopShop Kota Bandar Lampung). In Revenue Jurnal Manajemen Bisnis Islam. https://doi.org/10.24042/revenue.v2i2.9622
Asfihan, A. (2021). Uji Asumsi Klasik: Jenis-jenis Uji Asumsi Klasik. Fe Unisma, July, 1–11. http://fe.unisma.ac.id/Materi Ajar Dosen/Ekometrik/AriRiz/MA Uji Normalitas.pdf%0Ahttps://adalah.co.id/uji-asumsi-klasik/
Cahyaningtyas, C. A., & Budiarti, A. (2022). Pengaruh Kualitas Produk Dan Harga Dimediasi Citra Merek Terhadap Keputusan Pembelian Masker Camille Di Shopee. JIRM : Jurnal Ilmu Dan Riset Manajemen, 11(7), 1–19.
Daga, R. (2017). Citra, Kualitas Produk, dan Kepuasan pelanggan. In H. Upu (Ed.), Sustainability (Switzerland) (Cetakan Pe, Vol. 11, Issue 1). Global Research and Consulting. http://scioteca.caf.com/bitstream/handle/123456789/1091/RED2017-Eng-8ene.pdf?sequence=12&isAllowed=y%0Ahttp://dx.doi.org/10.1016/j.regsciurbeco.2008.
06.005%0Ahttps://www.researchgate.net/publication/305320484_Sistem_Pembentukan_ Terpusat_Strategi_Melestari
Elides, R., Simbolon, A. Y. P., Simatupang, T. A. B. R., Silaban, S. T., & Batubara, M. D. (2021). Analisa Dan Perancangan Sistem Informasi Penjualan Online (E-Commerce) Pada Swalayan Menggunakan Analisis Deskriptif. In Jurnal Sistem Informasi Dan Ilmu Komputer Prima(jusikom Prima). https://doi.org/10.34012/jurnalsisteminformasidanilmukomputer.v5i1.1914
Fauziah, D., Ali, H., Haymans Manurung, A., & Author, C. (2024). Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Melalui Minat Beli Produk Skintific (Studi Kasus Pada Mahasiswa Universitas Bhayangkara Jakarta Raya). Jurnal Siber Multi Disiplin, 1(4), 159–172. https://creativecommons.org/licenses/by/4.0/
Firmansyah, M. A., & Se, M. (2019). Buku pemasaran produk dan merek. Buku Pemasaran
Produk Dan Merek, August, 336.
Ghozali, I. (2018). Aplikasi Analisis Multivariate (10th ed.). Badan Penerbit Universitas Diponegoro.
Ginting, D. A., Sudarma, I. K., & Sukmana, A. I. W. I. Y. (2021). Multimedia Interaktif Berbasis Pendekatan Kontekstual Pada Pembelajaran Tematik Untuk Siswa Kelas III Sekolah Dasar. In Indonesian Journal of Instruction. https://doi.org/10.23887/iji.v2i3.50951
Harjadi, D., & Arraniri, I. (2021). Experiental Marketing & Kualitas Produk dalam Kepuasan. Grup Publikasi Yayasan Insan Shodiqin Gunung Jati (INSANI).
Haryanto, R. (2023). Perilaku Konsumen dan Strategi Pemasaran Bank Syariah (Pertama).
Prenadamedia Grop. Dr._Rudy_Haryanto_E_book_Perilaku_ konsumen.pdf Indrasari, M. (2018). Pemasaran dan Kepuasan Pelanggan. Unitomo Press.
Indrasari, M. (2019). Pemasaran & Kepuasan pelanggan. press@unitomo.ac.id.
Keller, K. L., & Kotler, P. (2016). Marketingmenedzsment. https://doi.org/10.1556/9789630597784
Kholija B, N. (2024). Pengaruh Content Marketing, Review Product dan Brand Ambassador Di Media Sosial Terhadap Keputusan Pembelian Produk Azarine Cosmetics Di Kecamatan Tuah Madani.
Kotler, P., Keller, K. L., & Chernev, A. (2021). Marketing Management (Edisi 16). Pearson Education. https://books.google.co.id/books?id=zXpfzgEACAAJ
Kurniawan, G. (2020). Perilaku Konsumen Dalam Membeli Produk Beras Organik Melalui Ecommerce. http://repository.stieyapan.ac.id/id/eprint/78/3/.pdf
Lackermair, G., Kailer, D., & Kanmaz, K. (2013). Importance of Online Product Reviews from a Consumer’s Perspective. Advances in Economics and Business, 1(1), 1–5. https://doi.org/10.13189/aeb.2013.010101
Liu, Y., Wan, Y., Shen, X., Ye, Z., & Wen, J. (2021). Product Customer Satisfaction Measurement Based on Multiple Online Consumer Review Features. In Information. https://doi.org/10.3390/info12060234
Lupiyoadi, R. (2015). Manajemen Pemasaran. In Eureka Media Aksara (Edisi 2). Salemba Empat. https://repository.penerbiteureka.com/publications/558183/manajemen-pemasaran
Muzizat, L. M. A., & Fadillah, F. (2021). Pengaruh Online Consumer Review Dan Promosi Terhadap Keputusan Pembelian Pada Toko Sinar Tani PS Di Tokopedia. Jurnal Disrupsi Bisnis, 4(5), 469. https://doi.org/10.32493/drb.v4i5.13270
Nurul Ulfaida, I., Savitri, C., Pramudita Faddila, S., Studi Manajemen, P., Ekonomi dan Bisnis, F., & Buana Perjuangan Karawang, U. (2023). The Influence Of Online Customer Review And Store Rating On Interest In Purchasing Whitelab Products In Tokopedia Marketplace In Generation Y. Management Studies and Entrepreneurship Journal, 4(5), 5743–5755. http://journal.yrpipku.com/index.php/msej
Putri, A. R. (2023). Pengaruh Review Produk Dan Kualitas Produk Terhadap Minat Beli Skintific.
Putri Nadira, A. (2024). Pengaruh Kualitas Produk, Online Customer Review dan Persepsi Harga Terhadap Keputusan Pembelian Produk Skincare Skintific di Shopee (Studi Kasus Pada Remaja Kec. Tuah Madani Kota Pekanbaru). Αγαη, 15(1), 37–48.
Rahmah, Z. Z., Rahmah, Y., Purnama, C., Fatmah, D., & Rahmah, M. (2022). Strategi Peningkatan Pemasaran Melalui Media Sosial Terhadap UMKM Di Desa Kintelan (Studi Kasus UMKM Di Desa Kintelan Kelurahan Puri Kabupaten Mojokerto). In Budimas Jurnal Pengabdian Masyarakat. https://doi.org/10.29040/budimas.v4i1.3081
Romanisyah, D., & Sitorus, D. H. (2023). Pengaruh Kualitas Produk, Online Customer Review Dan Promo Gratis Ongkir Kirim Terhadap Keputusan Pembelian Pengguna
Shopee. NUSANTARA: Jurnal Ilmu Pengetahuan Sosial, 10(7), 3174–3180.
Sinaga, R. P. Y. B., & Hutapea, J. Y. (2022). Analisis Pengaruh Brand Image, Harga, Dan Review Product Terhadap Keputusan Pembelian Skincare Wardah pada Mahasiswa Unai. Jurnal Intelektiva, 3(8), 12–25.
Sugiyono. (2021). Metodologi Penelitian Pendidikan (A. Nuryanto (ed.)). CV. Alfabeta. Sujarweni, W. V. (2019). Metodologi Penelitian PT. Pustaka Baru.
Sujarweni, W. V. (2023). Metodologi Penelitian. PUSTAKABARUPRESS.
Sunyoto, D. (2015). Sunyoto, Danang (T. Admojo (ed.)). Center of Academic Publishing Service.
Tjiptono, F. (2016). Pemasaran Jasa: Prinsip, Penerapan dan Penelitian. March, 5–6. Tjiptono, F. (2019). Strategi Pemasaran Prinsip dan Penerapan (A. Diana (ed.); Ed. 1). Wardhana, A. (2024). Costumer Behavior. In M. Pradana (Ed.), Angewandte Chemie
International Edition, 6(11), 951–952. (Edisi Pert, Vol. 3, Issue 1). Eureka Media Aksara. https://medium.com/@arifwicaksanaa/pengertian-use-case-a7e576e1b6bf
Weisstein, F. L., Song, L., Andersen, P., & Zhu, Y. (2017). Examining impacts of negative reviews and purchase goals on consumer purchase decision. Journal of Retailing and Consumer Services, 39, 201–207. https://doi.org/https://doi.org/10.1016/j.jretconser.2017.08.015
Zhao, M., Bovet, P., Ma, C., & Xi, B. (2021). Performance of different adiposity measures for predicting cardiovascular risk in adolescents. Scientific Reports, 7, 43686. https://doi.org/
