TRANSFORMASI BISNIS DIGITAL DI ERA ARTIFICIAL INTELLIGENCE
Kata Kunci:
Artificial Intelligence; Transformasi Bisnis Digital; Strategi Bisnis.Abstrak
Transformasi bisnis digital menjadi kebutuhan strategis bagi organisasi di era perkembangan Artificial Intelligence (AI). Penelitian ini bertujuan untuk menganalisis peran Artificial Intelligence dalam mendorong transformasi bisnis digital, serta mengidentifikasi manfaat dan tantangan implementasinya. Metode penelitian yang digunakan adalah Systematic Literature Review (SLR) terhadap artikel ilmiah nasional dan internasional terbitan lima tahun terakhir. Hasil kajian menunjukkan bahwa AI berperan penting dalam meningkatkan efisiensi operasional, pengambilan keputusan berbasis data, inovasi model bisnis, dan pengalaman pelanggan. Namun, penerapan AI masih menghadapi kendala terkait kesiapan sumber daya manusia, infrastruktur teknologi, serta isu etika dan perlindungan data.
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