ANALISIS PENGGUNAAN ARTIFICIAL INTELLIGENCE DALAM STRATEGI BISNIS DIGITAL
Kata Kunci:
Artificial Intelligence; Transformasi Bisnis Digital; Strategi BisnisAbstrak
Artificial Intelligence (AI) telah menjadi elemen penting dalam pengembangan strategi bisnis digital di era transformasi digital. Penelitian ini bertujuan untuk menganalisis peran, manfaat, serta tantangan penggunaan AI dalam strategi bisnis digital. Metode penelitian yang digunakan adalah Systematic Literature Review (SLR) terhadap artikel ilmiah nasional dan internasional terbitan lima tahun terakhir. Hasil kajian menunjukkan bahwa AI berkontribusi signifikan dalam meningkatkan efisiensi operasional, kualitas pengambilan keputusan berbasis data, serta pengalaman pelanggan. Namun, implementasi AI masih menghadapi kendala berupa kesiapan sumber daya manusia, infrastruktur teknologi, serta isu etika dan perlindungan data
Referensi
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